SURREY OFFICE

Finsbury Media Is Based In The Thriving Market Town Of Guildford, Surrey.

Just a short distance from London it’s a great place to live.

Guildford has been rated in the top ten places for quality of life and work so its a great place to have our office. Guildford is a top all-rounder, loved by local parents for its over-achieving schools; commuters, thanks to fast trains to London Waterloo (37 minutes); and students at the STEM-strong Surrey University.

It’s also a shopaholic’s nirvana. A great place to work, the newly smoothed high street — after a £1m project to relay its 1860s cobbles — makes their path even easier. There’s every aspirational store you could want to spend money in the new Tunsgate Quarter, with the only Loaf outside London and an Ivy Brasserie with views of the Surrey Hills.

A National Agency With A Local Presence

Get access to industry leading people in the heart of Surrey

Our original HQ is in Jeffries Passage located at the top of town, a short walk from the historic cobbled High Street and its medieval Guildford Castle, with landscaped gardens and our second office in the town is located right next to Guildford Train station – ideal for client meetings.

We are passionate supporters of local business and are active Members of the Surrey Chambers of Commerce and Federation of Small Business. Finsbury Media also support local causes, including the Royal Surrey County hospital.

GET IN TOUCH

We are here to help, just fill in a form or call us on the number below to book a consultation.

PAY PER CLICK (PPC) FAQ’S:

What is Google Ads?

Google Ads (formerly Google AdWords and Google AdWords Express) is an online advertising solution that businesses use to promote their products and services on Google Search, YouTube and other sites across the web. Google Ads also allows advertisers to choose specific goals for their ads, like driving phone calls or website visits. With a Google Ads account, advertisers can customise their budgets and targeting, and start or stop their ads at any time.

What are Google AdWords and Google AdWords Express?

Google AdWords and Google AdWords Express are the previous names for the new, improved Google Ads.

How does Google Ads work?

Google Ads works by displaying your ad when people search online for the products and services you offer. By leveraging smart technology, Google Ads helps get your ads in front of potential customers at just the moment they’re ready to take action.

You start by selecting your goal, like getting more visitors to your website or more phone calls to your business.
Next you select the geographic area where your ad should be shown. It can be a small radius around your business or much broader, like cities, counties or entire countries.
Finally, you’ll craft your ad and set your monthly budget cap.

Once your ad is approved, it can appear whenever users in your target area search for a product or service like yours. You only pay when users engage with your ad, like clicking your ad or calling your business.

What are the different types of Google Ads?

Search Network campaigns – usually text form, these ads can show on Google Search results pages when someone searches for a product or service that’s similar to yours
Display Network campaigns – usually image form, these ads appear on websites or apps that your customers visit
Video campaigns – usually 6 or 15 second videos, these ads show right before or during YouTube content

What is CPC (Cost Per Click) or PPC (Pay Per Click) Advertising?

CPC (Cost Per Click) or PPC (Pay Per Click) means you only pay for an ad if someone clicks on it.

Other advertising models include:

Cost Per Impression, where you pay based on how many times your ad was shown (not clicked)
Cost Per Engagement, where you pay when a user completes a predefined engagement (like watching your video ad)

How much does Google Ads cost?

Your Google Ads cost is determined by your budget settings. Google Ads can work with almost any budget. You’re only charged when users interact with your ad, like clicking to visit your website or to call your business. With Google Ads, there is no minimum spend requirement, and no required contract length – you can stop your ads anytime. The cost of a click or call can vary based on a few factors.

How do I start advertising on Google?

To get started with Google Ads, click here to sign up. Our guided set-up process will walk you through creating your first ad in just a few steps. If you need help signing up, our Google Ads experts are available to set up your new account and even assist in creating your first campaign at no additional cost.

What’s The Difference Between Google AdWords And SEO (Search Engine Optimisation)?

SEO is a longer-term game and involves the correct setup of your website and online presence, ultimately to bring you more organic search and referral traffic. You don’t pay for this traffic, but you’ll pay with time and money getting it right.

Google AdWords is a fast way of bringing in targeted traffic to your website. It is fast to set up, and a far faster way to generate the traffic than SEO (generally). Both are ongoing investments, but you’ll only pay for AdWords clicks when people are interested in your product (generally).

Both are important. Certain SEO elements will help improve the quality of your AdWords campaigns.

Isn’t AdWords A Waste Of Money? I’ve Tried It And It ‘Never Worked’

Usually, when I hear this opinion of AdWords, the root cause is due to either running campaigns in-house without the appropriate knowledge, or having a bad experience with a “pile ’em high, sell them cheap with hard sales call tactics” type agency.

Running an AdWords campaign without knowing how to use the platform can be a recipe for burning money fast. With the first campaign I ran for a client, I saved almost 50% of their ad spend within minutes as they were serving ads for completely inappropriate search terms.

Why Does A Campaign Need Managed & Optimised Each Month?

Your campaigns need to be managed and optimised regularly to make them work better over time and allow you to expand on them.

Even if nothing was touched, and other advertisers started new campaigns, your results could be very different week to week or month to month.

Surrey Office