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Bing PPC

Bing PPC Agency Bing Ads Management

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THROUGH BING
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Get more customers with Bing Ads

Be there when new customers search for you

You’re missing out on:

Lower CPCs and great ROI

Higher-value audience not found on Google

Access to searchers on Bing, MSN, Yahoo and more sites powered by Bing

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Reach more customers and get more results

The Bing Network is a part of your customers’ lives, powering the devices, apps and sites they use every day and meeting them in the moments that matter most.

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Partner with Finsbury Media and Bing to find the right customers

The Bing Network powers 21% of United Kingdom searches and delivers 404 million searches every month.

Get the results that matter to you

  • DRIVE WEBSITE VISITS

    Get relevant traffic to your website from people who are looking for your services or products

  • GET MORE PHONE CALLS

    Increase customer calls by linking the call you receive to a keyword. This valuable data will allow you to bid higher on keywords that delivery calls vs the ones that just deliver clicks

  • INCREASE ONLINE SALES

    Get more online conversions including form submits and checkout purchases

  • MEASURE YOUR SUCCESS

    With our advanced platform you can track your entire Return On Investment.

FREE BING CONSULTATION

How does Bing Ads work?

The Bing Network powers 21% of United Kingdom searches and delivers 404 million searches every month.

Customers search.
People enter search terms called keywords into search engines like Bing.
If the keywords in your ad match a search, your ad appears next to or above search results on Bing.
Customers contact you.
You can configure your ad so people can call you, visit your website or go right to your door.

FREE BING CONSULTATION

What is the Bing Network?

Over 404 million searches every month in the UK.

Searchers find the Bing Network on Bing and partner sites, through Windows 10, Cortana and Office, plus across third-party platforms and partnerships — whether it’s search inside Amazon’s devices, web results for Siri and Spotlight Search on Apple devices, or maps on thousands of leading websites.

FREE BING CONSULTATION

Finsbury Media is a Bing Select Partner

Our Bing Select Partner status provides us with direct access to the Bing support and training

All types of businesses find value and success with Bing Ads. Whether you’re focused on local calls and foot traffic, or want to drive traffic to your website from across the country or around the world, Bing Ads has solutions for you.

FREE BING CONSULTATION

Paid Search (PPC)

Make your PPC budget work harder in 2023.

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    PAY PER CLICK (PPC) FAQ’S:

    What is Bing PPC?

    Microsoft Advertising can help you reach high-quality customers and increase your return on advertising spend (ROAS). A PPC campaign stands for ‘pay per click,’ meaning you pay a set fee when users click your ad. Once clicked, users are directed to your website, where they can make a purchase, request a service, sign up for more information, or download your app. Bing Ads focus on keywords to display your website when relevant.

    Do Bing Ads work?

    Bing, owned by Microsoft, operates three search engines—Bing, Yahoo, and AOL—so when you advertise on one platform, your ad appears on all three. While Google is the leading search engine, Bing is still valuable:
    • Bing has 34% of the desktop search engine market share worldwide.
    • There are 5.4 billion monthly searches conducted on the Bing Network.
    • 136 million unique searchers use the Bing Network.
    These numbers show that advertising on Bing gives you access to a large audience.

    Why should I advertise on Bing?

    While Google dominates the search engine market, Bing offers strong performance at a lower cost. Studies show that Bing Ads often spend only 20%-35% of an equivalent Google Ads campaign, making it a cost-effective way to reach a broad audience.

    What is a Bing ad?

    A Bing ad is an online advertising solution that businesses use to promote their products and services on Bing’s search engine, YouTube, and other platforms. Advertisers can set specific goals, such as driving website visits or phone calls, and customize their budgets, targeting, and ad schedules.

    What are the different types of Bing ads?

    • Search Network campaigns: Text ads that appear in Bing search results when users search for relevant keywords.
    • Display Network campaigns: Image ads displayed on websites or apps visited by potential customers.
    • Video campaigns: Short video ads (6-15 seconds) that play before or during Bing Video content.

    How much does a Bing ad cost?

    Bing Ads work with almost any budget, and you’re only charged when users interact with your ad (e.g., clicking your website link or calling your business). There is no minimum spend requirement, and you can stop ads at any time. Costs per click vary based on competition and targeting.

    What is the difference between a Bing advertisement and SEO?

    SEO is a long-term strategy that involves optimizing your website and online presence to improve organic search rankings. It doesn’t require direct payments for traffic but requires time and effort. Bing Advertisements offer immediate traffic by displaying paid ads in search results. You only pay when users click your ads. Both strategies are essential, and SEO improvements can enhance the effectiveness of paid campaigns.

    Why do I need an agency to manage my Bing Ads?

    While Bing provides customer support, their general help may not be enough for detailed tracking, ROI analysis, and optimization. A specialized agency can help maximize your ad performance and budget efficiency.