GOOGLE ADS AGENCY GOOGLE ADWORDS AGENCY

1. You start by selecting your goal, like getting more visitors to your website or more phone calls to your business.
2. Next, you select the geographic area where your ad should be shown. It can be a small radius around your business or much broader, like cities, counties, or entire countries.
3. Finally, you’ll craft your ad and set your monthly budget cap.

• Search Network campaigns – usually text form, these ads can show on Google Search results pages when someone searches for a product or service that’s similar to yours.
• Display Network campaigns – usually image form, these ads appear on websites or apps that your customers visit.
• Video campaigns – usually 6 or 15-second videos, these ads show right before or during YouTube content.

• Cost Per Impression, where you pay based on how many times your ad was shown (not clicked).
• Cost Per Engagement, where you pay when a user completes a predefined engagement (like watching your video ad).

• Understanding your advertising objectives
• Understanding your target audience and demographics
• Researching and selecting keywords
• Creating compelling ad copy and landing pages
• Setting up bidding strategies and budget allocations
• Analyzing and optimizing campaign performance

Your campaigns need to be managed and optimised regularly to make them work better over time, and allow you to expand on them.

This involves creating new ad groups and keywords, pausing ads or keywords that aren’t working, making suggestions about new campaigns, checking if the budget is adequate and making suggestions around where to increase it, ensuring your ads aren’t being shown for irrelevant keywords and lots more.

The advertising space isn’t static. There are millions of calculations performed in a real-time auction every time an ad is displayed. Optimising it means your campaigns will continue to improve and expand. Even if nothing was touched, and other advertisers started new campaigns, your results could be very different on a week-to-week or month-to-month basis.

Maybe, but probably not if they are reputable. You may not be entering the keywords that have been set up in your account, you may find your budget isn’t enough to reach all searchers, or your ‘quality score’ is lower due to your website, so your ad doesn’t get shown all the time. It may be the advertiser has excluded your internal computer address to improve campaign performance, or not targeting people in the location you are in.

There are some great staff at Google, but when you call the main helpline, you are unlikely to get the same person. If you do, they have to help many people and will not be able to help with more detailed elements like tracking return on investment and discussing the best goals to set up in Analytics to measure.