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Social Optimisation

Supercharge Your Growth With Social Media Optimisation
Optimising Your Social Media for Search
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Social Optimisation Services

Today’s consumers are increasingly relying on social media as a search engine to discover new information. That means your potential customers are searching for product reviews, brand recommendations, and local businesses just like yours on social media. This emphasises the significance of Social Optimisation and why businesses need to take advantage of this shift towards social search. At Finsbury Media, our team is dedicated to helping you optimise all your social channels and will ensure that you’re not missing out on any valuable opportunities to grow your business!

SOCIAL OPTIMISATION OVERVIEW

You’ve heard of Search Engine Optimisation, but have you heard of Social Media Optimisation?

Social Optimisation is similar to traditional SEO; in the same way that you can optimise your website, you can now optimise your social media channels to reach potential customers who are actively searching for specific products or services organically through the social media search engine.

Over the last few years, social media has grown at rapid rates and has become an essential part of marketing and operating a business today. Due to social media’s rise, social searching has become an increasingly popular way for consumers to discover new businesses and information. Rather than using Google to search, consumers are discovering local businesses, product reviews and service recommendations. Without taking advantage of this shift and optimising your social media profiles, you could miss out on potential customers who are actively searching for your products.
The experts at Finsbury Media can help you start reaching potential customers today, rather than relying on social algorithms. We dedicate the same time and care to optimise your social media profiles as we would your website. Speak to one of Finsbury Media’s Social Optimisation specialists and find out how we can help grow your business today!

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BENEFITS OF SOCIAL OPTIMISATION

Our Social Optimisation team is equipped with dedication, experience, and the skills needed to achieve your business goals. At Finsbury Media our SEO specialists and social media experts work closely to develop tailored strategies that improve your reach online and gain the attention of potential customers.

  • Grow Your Brand's Reach

    Make your content more visible and reachable, resulting in greater engagement in the form of clicks and traffic. Not only will your content be getting seen, it will also be getting seen by potential consumers who don’t yet follow you. By optimising your social content you will be able to tap into potential customers who don’t use traditional search engines.

  • Increase Brand Awareness

    Identify the overall impact of your social marketing campaign on sales and brand awareness. By tailoring your content to those who are searching for it, your brand becomes more widely recognised. These users are searching for local businesses and brand reviews all on their favourite social channel, where you can be found before the competition with Social Optimisation services.

  • Improve Lead Quality

    By targeting your existing and new consumers with relevant content, you’re more likely to make a sale or create a new lead. Selecting the right keywords and hashtags on each post means your content will be seen by those who are searching for that specific product or piece of content.

  • Boost Sales Through Social Media

    By using the most relevant imagery and content through each post, you can tailor your hashtags and keywords to direct your content directly to whoever is actively searching for it. Adding CTA’s will help push and promote your products to users who are actively looking for what you sell, resulting in more sales of products and services you offer.

HOW SOCIAL OPTIMISATION WORKS

Social Optimisation involves various techniques such as creating shareable content, optimising content with keywords and hashtags, engaging with the audience, using eye-catching visuals, and even pairing strategies with social media ads. By utilising these strategies, brands can increase their reach, build their community, and drive traffic to their website or location.

Our Social Optimisation experts monitor social media analytics to understand the effectiveness of your social media campaigns and adjust our strategies accordingly. This data helps to refine your content, optimise any ad targeting, and enhance engagement within your audience.

In essence, Social Optimisation works by leveraging the power of social media to amplify a brand’s message and enhance its online presence. By strategically optimising content and engagement strategies on social media platforms, businesses can build a loyal following, increase brand awareness, and drive traffic to their website, ultimately resulting in higher conversions and revenue.

Our specialists will work closely with you to identify your brand goals and help you to develop a strategy that works for you and your business. Get in touch with our team today!

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HOW WE OPTIMISE YOUR SOCIAL CONTENT

Social Media Optimisation is the practice of analysing, monitoring, and optimising social content to appear for relevant searches.

When starting with Social Optimisation the first step is to determine your business needs and goals. From here, Finsbury Media is able to research relevant keywords and hashtags, alt text-based imagery and specific CTA’s to create valuable content that attracts potential customers. We start with a full audit of your social channels to ensure our Social Optimisation is working from the very start.

From beautifully designed images to optimised posts that grab the attention of new customers. All the content created is embedded with alt text to push the post to be seen whenever anyone is searching for that specific content. We then carefully pick each keyword and hashtag to ensure its relevance to each piece of content.

We create a full strategy tailored to your business’s needs and goals and work with you every step of the way to make sure your content is being seen by those who do not yet follow you or who are just discovering your brand.

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OUR SOCIAL OPTIMISATION STRATEGY

At Finsbury Media, our social media optimisation services are developed to get your business noticed for all the accurate searches within your industry, we do this by taking a deep dive into each of your social channels.

Full Social Audits: Our social optmisaion specialist begin by creating a full strategy of how we will audit your Social Media channels, including your bio’s, any locations and by also reviewing all settings and CTA’s are in line with your brand goals.

Bespoke Keyword and Hashtag Research: Using specific tools we will carefully research each keyword and hashtag to ensure its relevance to your brand objectives. We will work with you beforehand to ensure we are getting the most from our optimisation and content.

Alt Text Based Imagery: Alt text based imagery works great for social optimisation as it means you are able to use the same keywords in the content in your image, meaning you’re twice as likely to be seen for that piece of content, bolstering your chances of new consumers finding your brand.

Tailored Monthly Reporting: At the end of each month we will share your bespoke Social Optimisation report with you to show you the growth of your brand since we starting the Social Optimisation, keeping things 100% transparent. We are able to break this down in demographics, how many followers your page has received and also show you the best performing posts, allowing us to create more of what works best.

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SOCIAL SEO FACTS

As a business owner, it is essential to understand the ever-evolving trends of your target audience to effectively reach and engage them.

With the rise of social media, it has become a crucial platform for businesses to showcase their products and services. The popularity of TikTok among 18-24-year-olds is undeniable, with a staggering 40% of them preferring to use it for their searches instead of Google. This shift in search behaviour presents a unique opportunity for businesses to optimise their Social Media presence. These users are not only looking for local businesses but are also seeking product reviews and the latest brands. Therefore, having an active presence on Social Media can be an effective way to showcase your brand, products, and services.

Moreover, social media is the go-to platform for Gen-Z consumers to discover new businesses, with 71% saying it’s where they most often come across new products and services. When it comes to discovering these new products and services, Instagram stories are the preferred choice for almost half (49%) of Gen-Z consumers. Brands that utilise Instagram stories to showcase their products can leverage this preference to create engaging and immersive experiences for their audience.

In conclusion, businesses must recognize the significance of social media platforms like TikTok and Instagram in reaching and engaging with their target audience. Using Social Optimisation brands can enhance their visibility and connect with consumers in a way that aligns with their interests and behaviours. Get in touch with Finsbury Media to learn more today!

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